Founder, CEO, Industry Builder
About Wilmer Toro
Founder and CEO of Appliance GrandMasters, creator of the Appliance Business Systemization Framework, and advocate for raising the standard in the appliance service industry.
Wilmer “Will” Toro is the founder and CEO of Appliance GrandMasters, a multi-location appliance repair company serving South Carolina and North Carolina.
He is also the creator of the Appliance Business Systemization Framework (ABSF), a methodology designed to help appliance service businesses scale through SOPs, KPI-driven management, workforce development, and automation.
A board member of UASA, Will holds multiple certifications including MCAP, CSM, EPA Section 608, and Lean Six Sigma Green & Yellow Belt. Through JourneyToCEO.com, he helps service business owners build stronger systems and grow with confidence.
A Builder of Systems, Teams, and Service Operations
Wilmer “Will” Toro is the founder and CEO of Appliance GrandMasters (AGM), a multi-location appliance repair company serving South Carolina and North Carolina. Since launching AGM in 2016, he has grown the company into one of the region’s most systematized independent service operations.
What started from the ground up has grown into an operation that supports approximately twenty positions across field service, operations, and parts management.
Founder of Appliance GrandMasters
Since founding Appliance GrandMasters in 2016, Will has focused on building more than a repair company. He has built a structured service operation designed around consistency, accountability, training, and long-term growth.
Under his leadership, AGM has expanded across South Carolina and North Carolina while developing strong internal systems for field service, operations, and parts management.
Creator of the Appliance Business Systemization Framework
Will is the creator of the Appliance Business Systemization Framework (ABSF), a comprehensive methodology built to help appliance service business owners transform the way they operate.
ABSF focuses on structured SOPs, KPI-driven management, workforce development pathways, and automation frameworks that help owners move from reactive management to scalable systems.
The framework has been independently adopted by operators across the country, from single-technician businesses to multi-state companies generating more than $10 million in annual revenue.
Industry Leadership and National Involvement
Will serves as a board member of the United Appliance Servicers Association (UASA), where he contributes to the future of the appliance service industry at the national level.
His work reflects a strong commitment to professionalization, training, and operational excellence for independent servicers across the country.
Certifications and Professional Training
Will combines field experience with structured business thinking, supported by professional certifications and formal training.
MCAP
Master Certified Appliance Professional
Lean Six Sigma
Green & Yellow Belt
EPA
Section 608
ASTI Instructor
Appliance Service Training Institute
CSM
Certified Service Manager
Winner of the 2026 Most Professional Servicer Award
In 2026, Appliance GrandMasters was named the Most Professional Servicer Award winner at the ASTI conference in Kansas City. The award is presented by the United Appliance Servicers Association (UASA) and is described in the article as the appliance repair industry’s most coveted national award.
More than 200 companies entered, and judging looked at how each business presented itself and how it actually served customers, including branding, uniforms, service vehicles, web presence, and overall customer experience.
The article explains that AGM stood out for its training-first culture, strong customer communication, professional in-home standards, and process-driven operations. It also notes that the win came less than six years after the company’s 2020 rebrand from Mr. Rogers Appliances to Appliance GrandMasters.
From Solo Founder to Industry Leadership
Will brings a builder’s mentality to everything he does. His work blends hands-on technical experience with business systems thinking to help close the training and professionalization gap that affects independent appliance servicers nationwide.
His mission is not only to grow businesses, but to help owners build stronger operations, stronger teams, and more sustainable companies.
Nominated for Visionary of the Year
Wilmer Toro was also nominated for Visionary of the Year, a recognition tied to leadership and forward-thinking in the appliance service industry.
The nomination reflects his work building Appliance GrandMasters around systems, training, measurable performance, and a long-term vision for raising the standard of independent appliance service.
JourneytoCEO.com
Building Tools for Service Business Owners
Through JourneyToCEO.com, Will is working to make ABSF accessible to service business owners everywhere. The goal is to provide practical tools, templates, and guided frameworks that help owners scale with more clarity and confidence.
Work With a Leader Focused on Systems and Service
Whether through Appliance GrandMasters or JourneyToCEO.com, Will Toro’s work is centered on helping the appliance service industry grow with stronger systems, better training, and higher professional standards.
