If you’re a homeowner in Greenville or Asheville, you’ve probably seen a lot of companies call themselves “professional.” Nice logos, some reviews, a clean website. But when it’s 6:30 PM, your fridge is warming up, and you’re trusting a stranger to walk into your kitchen, professional starts to mean something very real.
So when Appliance GrandMasters was named the 2026 Most Professional Servicer Award winner at the ASTI conference in Kansas City, the big question I asked myself was simple: How do we turn that trophy into something that actually helps families here in the Upstate and Western North Carolina?
In this article, I’ll walk you through what this award really is, how we earned it, and what it looks like—in real life—when a “Most Professional Servicer” tech shows up at your door.
Let’s start with the basics and keep it simple.
The Most Professional Servicer Award is the appliance repair industry’s most coveted national award, presented by the United Appliance Servicers Association (UASA) at their annual ASTI conference. Every year, over 200 companies from all over the country enter. Judges look at how each business presents itself and how it actually serves customers—everything from technician uniforms and service vans to branding, website, and overall customer experience.
ASTI itself is not some small meetup. It’s the biggest training and networking event in our trade, with over 1,000 technicians, owners, and industry leaders attending each year. That means when a company is called on that stage, they’re being recognized by the people who know how hard this work really is.
In 2026, that company was Appliance GrandMasters, based right here in Greenville, SC, serving the Upstate and across Asheville and Western North Carolina.
Some readers still remember us by our original name: Mr. Rogers Appliances. We didn’t start out with a polished name or award-winning fleet. We started as a local repair shop that just wanted to do right by people.
In 2020, we rebranded to Appliance GrandMasters to match where we were headed: a tighter, more expert-driven identity focused on systems, training, and measurable performance.
Since then, we’ve:
Winning the Most Professional Servicer Award less than six years after that rebrand is a big milestone for us, but it’s also a signal: you don’t have to be in a huge metro market to run a truly top-tier service company.
In the award writeup, UASA highlighted some key areas that made Appliance GrandMasters stand out:
We put training at the center of everything. That means:
We send techs to ongoing factory and manufacturer education so they’re not guessing on today’s smart refrigerators, sealed systems, and electronics. All technicians are factory-trained and certified, and several hold Master Technician certifications.
In real life, that looks like this: when a homeowner in Greenville calls about a high-end built-in fridge or a French door leaking in Asheville, we’re not “trying things.” We’re following manufacturer procedures and using up-to-date knowledge.
Professionalism isn’t just about a clean uniform; it’s about how we talk to you.
Our office team and field team work as one unit. We schedule, confirm, and update so you know:
Customers regularly mention that in reviews—“great communication,” “kept me updated,” “I knew what was going on the whole time”—and that’s not an accident. It’s a system.
There’s also the simple, physical side of professionalism:
I’ve lost count of how many times customers in Greenville or Simpsonville have said something like, “You guys were the first company who didn’t track dirt through the kitchen.” That might sound small, but that’s exactly the kind of detail UASA looks at.
Behind the scenes, we’re a little nerdy.
Our CEO, Wilmer Toro, has built the company around systems, documentation, and measurable performance. That means we don’t rely on “hope” or “good days.” We rely on:
Those keep the experience consistent whether it’s your first time calling us from Asheville or your fifth visit with us in Greer.
Another big factor in the award: how the company is seen by customers and the broader industry.
We are:
On top of that, our CEO was also nominated for Visionary of the Year, which recognizes leadership and forward-thinking in the appliance service world.
Awards are nice, but what does this look like when your dishwasher dies two days before guests arrive?
Here’s a pretty typical day from my side.
I show up at a home in the Greenville area, on time, in a branded van. The customer has already gotten a text. I walk in, greet them, and ask about the appliance history—not just the immediate problem.
Then I:
Sometimes the “win” is a fast repair. Sometimes it’s an honest talk that says, “This fridge is at the point where putting another $800 into it isn’t smart.”
Professionalism is not about selling the biggest ticket. It’s about making sure you feel informed, respected, and safe letting us into your home in Greenville, Simpsonville, Asheville, or wherever you are in our service area.
For us, this award isn’t just a pat on the back. It’s proof that a family-owned company from Greenville can stand toe-to-toe with bigger outfits across the country and still come out on top when it comes to how we serve people.
It shines a spotlight on our region:
And frankly, it sets a bar we fully intend to keep raising.
What is the Most Professional Servicer Award?
It’s a national award given by the United Appliance Servicers Association at the ASTI conference. It recognizes appliance repair companies that stand out in professionalism, presentation, and customer experience, across everything from uniforms and vans to branding, web presence, and how they run their operations.
How many companies compete for it?
Each year, over 200 companies from across the United States enter the contest, and only one is chosen as the Most Professional Servicer. That makes the award highly competitive and hard to win.
Why should this matter to me as a homeowner?
Because you’re not just hiring a random technician—you’re trusting your home, your time, and sometimes your food to that company. This award tells you that independent industry experts have already evaluated how we run things and decided we meet a national standard of professionalism and service.
Does this mean Appliance GrandMasters is more expensive?
Not automatically. The award isn’t about being the priciest; it’s about how we operate—training, communication, presentation, and consistency. You’ll still get honest estimates, clear options, and the same focus on fair, long-term solutions for your appliances.
What areas do you serve?
We’re based in Greenville, SC, and serve homeowners and businesses across the Upstate, as well as Asheville, Hendersonville, and Western North Carolina. If you’re not sure we cover your zip code, you can check our service area on appliancegm.com or call our office.
What kinds of appliances do you repair?
We handle most major household appliances: refrigerators, washers, dryers, ovens, ranges, cooktops, dishwashers, and microwaves, including many premium brands. We’re also authorized for in-warranty repairs on numerous manufacturers.
Winning the 2026 Most Professional Servicer Award at ASTI means a lot to our team. It’s industry recognition that the way we train, communicate, and show up in people’s homes is something special. But for you, the real value is simple:
When your fridge, washer, or oven fails in Greenville, Simpsonville, Greer, Asheville, or Hendersonville, you can call a company that’s been tested—by customers and by the industry—and proven.
If you’re curious about how we work, you can:
At the end of the day, our goal is not just to win awards. Our goal is to make sure that every time you open your door to an Appliance GrandMasters tech, you feel the professionalism this award is supposed to stand for.
Get professional home appliance Repairs, maintenance & Installation now!
Formerly known as Mr. Rogers Appliances, we rebranded our appliance repair company to Appliance GrandMasters in June 2020. Since then, we have focused on developing our brand to be customer-oriented.
Fixing appliances has become a passion for us. We enjoy challenges, and we are always preparing and updating ourselves to become the very best.
We accomplish swift and top-notch service by employing efficient and friendly customer service procedures that guarantee accurate answers and solutions.
Our approach involves the careful selection and comprehensive training for the necessary skills to fulfill our customers’ needs. Through these strategies, we strive to consistently provide exceptional service.